Certifax Privacy Policy

 

Last revised: May 29, 2012

 

Certifax, Inc. (“Certifax”) shares your concern about the protection of your personal information online. This is our Privacy Policy regarding the information we collect on Certifax Websites as such term is defined in the Terms of Use. Please note that this Privacy Policy may change from time to time. If changed, we will post an updated Privacy Policy on this page for your review.

Questions or comments regarding this policy should be directed to info@certifaxappraisals.com

Your Email Privacy Overview

We value your email privacy. Certifax will not reveal or hand over our email lists of Members, newsletter readers and/or editorial contacts to any third-party emailer.

Information Gathered and Tracked by Certifax

We gather two types of data about our users: personal information and tracking information.

PERSONAL INFORMATION

Personal information is provided by users when registering on Certifax Websites as a member of Certifax, when registering as a subscriber to one of our premium subscription services, and voluntarily at certain other points, such as entering contests or completing surveys.

Registering for Membership on Certifax

Currently, we do not require users to become members of Certifax in order to have access to the free commentary, analysis and news available on Certifax.com. However, if you would like to use certain features, such as email newsletters, or access additional products of Certifax Websites, we require you to register to become a member.

In order to register, you will have to supply us with your email address and choose a unique User Name and Password. You will be required to verify your email address by clicking on the activation link in the Welcome Letter that will be sent to you upon your submission of a completed registration form.

Subscribing to Premium Services

If you would like access to one or more of our premium subscription-based services, you will need to supply us with the information specified to activate your free trial or paid subscription. This may include credit card or other payment account information which we maintain in encrypted form on our servers or third-party vendor servers.

TRACKING INFORMATION

Tracking information is automatically collected about all visitors to Certifax Websites. This information consists of both individual and aggregated tracking information and is automatically gathered using “cookies.” A cookie is a small data file containing information, such as a user’s login name, that is written to the user’s hard drive by a web server and used to track the pages visited. Certain websites within Certifax Websites are operated by third parties, such third party sites may use cookies or other tracking technology at such sites’s discretion.

We use cookies in several ways to track user behavior. Cookies store visitors’ preferences and past activity on our site and other websites in order to provide better service to our visitors. The information we gather on an individual basis is used for advertising and internal purposes, such as accessing a member’s account information. We also use tracking information on an aggregate basis, to track the readership of stories and usage of our products, to analyze traffic patterns on our sites, and to provide anonymous reporting of usage for internal and external clients. We may also employ technology that is commonly referred to as “action tags” (also known as “web beacons,” “scripts” or “one pixel .gif files”) to measure the effectiveness of our advertisements.

In addition to the cookies described above, Certifax, its agents, advertisers and third-party advertising vendors that serve ads onto our web sites, and other third party partners may use their own or third-party cookies or other tracking technologies for advertising, including delivering targeted advertisements and marketing messages based upon the websites you visit, or other purposes. We cannot be responsible for the privacy policies or practices of third part advertisers and vendors. Additionally, third party advertising vendors, including Google, show our ads on sites on the Internet. If you would like more information about cookies and targeted advertisements or to opt out of having this information used by companies that are part of the Network Advertising Initiative to provide such advertisements, please visit http://www.networkadvertising.org/optout_nonppii.asp.

Some of our other third-party vendors, agents, partners and companies with whom we do business or are linked to are listed below.  If you would like more information about cookies or to opt-out of tracking technologies from these companies, you may click on each individual link to visit their respective privacy policies.

If you are accessing Certifax Websites, you can control your browser’s settings regarding cookies by selecting “Internet Options” or “Preferences” in the menu bar of your browser. This will allow you to prevent your browser from accepting new cookies, have your browser notify you when you receive a new cookie, or disable cookies altogether. However, because cookies allow you to easily navigate our web sites without having to constantly log in using your User Name and Password, we recommend that you leave them turned on. If you are accessing Certifax Websites through an alternative method, such as a mobile application or third-party content distribution service, you understand that you may not have the ability to disable cookies, depending on the specific access method.

USE OF THE INFORMATION

Certifax uses the personal information and tracking information obtained from its users as stated in this Privacy Policy, and for the following purposes:

  • To enhance users’ experiences on Certifax Websites, including the display of customized content and advertising;
  • To improve our content;
  • To notify visitors about updates to Certifax Websites and our Services (as such term is defined in our Terms of Use) and to contact users regarding account maintenance issues in any manner including without limitation, via direct mail, email, telephone or SMS text messages;
  • To maintain and improve Certifax Websites and our Services;
  • To ensure the technical functioning of Certifax Websites and our Services; and
  • To deliver our Services, as well as free email newsletters containing selected stories, market information, advertisements and links to Certifax Websites, or to contact you via direct mail, email, telephone, or SMS text message with information and offers for our Services, as well as special offers and advertisements for products or services offered by third parties. If you have concerns about communications you receive from Certifax, You may contact our customer service department by email at info@certifaxappraisals.com. Please note that if you unsubscribe from communications but subsequently reregister with Certifax or enter your email address into any form on Certifax Websites, your communication preferences may revert from their unsubscribed status and/or you may receive communications from which you had previously unsubscribed.

Information Sharing

Certifax does not sell or disclose personal information about you described above to other people or nonaffiliated companies, except to provide you with products or services, when we have your permission, or under the following circumstances:

  • In response to subpoenas, court orders, or legal process, or otherwise to cooperate with law enforcement agencies or state and federal regulators;
  • We provide the information to our subsidiaries and affiliated companies;
  • We provide the information on a confidential basis to nonaffiliated companies we engage as contractors or agents to perform services for us, such as maintaining software or administering a sweepstakes or contest. Information will be shared with such contractors only to the extent reasonably necessary for them to perform services on our behalf, and pursuant to confidentiality obligations;
  • If we sell or otherwise transfer substantially all of our assets related to any web site that we own or operate and any product or service that we offer. In that event, we will require such third party to honor our then-current Privacy Policy, until the third party provides you with notice of changes to our Privacy Policy and permits you to exercise any rights you may have under applicable law to limit disclosures of information about you;
  • We may disclose all the information we collect as described above to other companies such as direct marketers to perform marketing services on our behalf, or to third parties with whom we have joint marketing agreements; and
  • We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who clicked on a particular link or how many users clicked on a particular advertisement. Such information does not identify you individually.

PUBLIC FORUMS

Chat rooms, forums, message boards, and/or news groups are available to you through our Web site. Please remember that any information disclosed in these areas becomes public information. If you post personal information online that is accessible to the public, you may receive unsolicited responses. You should exercise caution when deciding to disclose any of your personal information in a public forum.

CORRECTING AND UPDATING THE INFORMATION

Certifax offers to its members the ability to correct or update online the information we collected during registration by visiting the “My Profile” page under the “Member’s Menu.” You may also contact our customer service department by email at info@certifaxappraisals.com or by telephone at (843) 497-9155, Ext. 105, between the hours of 9:00 a.m. and 5:00 p.m. ET, Monday through Friday (except holidays).

SECURITY

Certifax limits access to personal information about you to those employees whom we determine need access to that information to provide products or services to you. We maintain physical, electronic and procedural safeguards that comply with federal standards to guard your personal information. However, no security system is impenetrable. We cannot guarantee the security of our servers, nor can we guarantee that information that users supply will not be intercepted while being transmitted to us over the Internet.

FORMER CUSTOMERS

Certifax discloses personal information about former customers only in accordance with this Privacy Policy.

YOUR INDEPENDENT RELATIONSHIPS WITH OTHER COMPANIES

Please note that this Privacy Policy will not apply to your independent relationships with other companies that from time to time may offer you products and services on Certifax’s sites. Those companies’ privacy policies will govern how they collect, use and disclose personal information that you provide to them. Certifax is not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any company before submitting your personal information.

Miscellaneous

This Privacy Policy is subject to change without notice; however, it is our company policy to try to maintain your privacy at all times. By surfing this site and/or submitting any forms or email requests, you are agreeing to our policies.

Questions or comments regarding this policy should be directed to info@certifaxappraisals.com or by phone at (843) 497-9155, Ext. 105, during most business days between 9:00 am and 5:00 pm Eastern time (U.S.).  Certifax reserves the right to modify this policy.